ABOUT

Love Icon Fantasy Ego is an online blog and Youtube channel that was born from a love of fashion, food, travelling and life.

Love Icon Fantasy Ego was dreamt up one day whilst I was in college during 2010 in my second year. We were working on what became my favourite project, Identity. I took the word LIFE and gave each letter a meaning, that is where Love Icon Fantasy Ego came from. I created my own fashion collection and produced two pieces, a miniature top hat and square hand printed scarf, I still have that sketch book of designs and the products I created today. 


"Love Icon Fantasy Ego actually stands for LIFE"

In January 2013 Love Icon Fantasy Ego my brand possessed my thoughts. I just had to do something about it and combined my love for fashion and my brand to create www.loveiconfantasyego.com which was an online store selling handbags, jewellery and scarves. I ignored my initial plans of designing, creating and making my own products and bought some stock to sell instead to help fund my dream of creating the range. Unfortunately this didn't work out so well for me so I closed the business.
 

I started a new job in July 2013 and it was the fresh break I really needed. Just before a trip to New York in August my boyfriend mentioned I should start my own style blog as at that point I was reading and loving so many different blogs and watching Youtube channels. I did blog about New York however I wasn't properly ready until I was completely settled into my new job and really happy that I started blogging properly again on the 28th October 2013 with my New York blog post and I haven't looked back since.